1966-08-8727534-Harvard-Mass

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1966-08-8727534-Harvard-Mass



General:

Name: 1966-08-8727534-Harvard-Mass
Format: pdf
Size: 35.87 MB

Book:

Title: 1966-08-8727534-Harvard-Mass
Author: James H. Gilmore (Editor)
Language: angielski
Year: 2000
Subjects: Business, Science & Technology, Engineering, Industries, Industrial Engineering & Materials Science, Marketing & Sales, Management & Leadership, Industries - General & Miscellaneous, Marketing, General & Heavy Industry - Manufacturing, Manufacturing - General & Miscellaneous, Marketing - Professional & Reference, Product Management
Publisher: Harvard Business Review Press
ISBN: 9781578512386
Total pages: 130

Description:

Through this collection of ten articles from "Harvard Business Review, " the editors show how companies are increasingly customizing their offerings to meet the unique needs of individual customers, resulting in a shift from mass markets to markets of one.

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